Filed under: 英语学习 — 江东 @ 2007-01-27 15:38:16 只有1条评论

Why do some technologies perpetually getting touted as the “next big thing” fail to ever make a dent in the marketplace? Perhaps part of the answer is that often they’re not nearly as disruptive as their advocates make them out to be. To help think about this question, Vinnie Marchandani points to an interesting mental exercise proposed by Harvard Business School professor Andrew McAfee which he calls the “flip test”:

为什么一些技术被大力的渲染成”划时代”的东西,却没有能在市场取得一点效果呢?也许其中的原因之一是因为他们的思想被他们想要极力推荐的热情给掩盖了。为了更好的说明这个问题,哈佛商学院Andrew教授建议他的学生Vinnie Marchandani提出了一个有趣心理测试,这个测试被称为”翻转测试”。

Let’s say the world has only e-books, then someone introduces this technology called ‘paper.’ It’s cheap, portable, lasts essentially forever, and requires no batteries. You can’t write over it once it’s been written on, but you buy more very cheaply. Wouldn’t that technology come to dominate the market?


Thinking about it that way, it’s really not that surprising that e-books have yet to take off, despite all of the hype surrounding them. If you didn’t know which one came first, paper might look revolutionary and disruptive. Similar tests could probably be constructed for other next big things, like videophones or even alternative fuels (“Imagine a world where we recharge our cars and only get 6 hours of drive time, and then someone invents petroleum-based gasoline…”). This kind of test isn’t meant to answer these questions, or end all discussions, but it’s worthy to think about when evaluating the prospects of a new technology.


Microsoft Attempts Wilkipedia Corrections

Filed under: 生活工作,英语学习 — 江东 @ 2007-01-26 08:58:49 还没有评论

images.jpgWhile many have expressed surprise over Microsoft approaching a writer to alter articles on Wikipedia, others are downplaying the brouhaha. Microsoft, for its part, has acknowledged it approached the writer and offered to pay him for the time it would take to correct what the company believed were inaccuracies in the Wikipedia articles. (read on …)

An ambitious plan to make Mars inhabitable in just 1,000 years

Filed under: 英语学习 — 江东 @ 2007-01-20 09:23:04 还没有评论

The interests of the Mars Society—an organization with the overarching goal of colonizing Mars—tend to elicit snickers from non-space fans. Why talk about building homes on Mars when we have problems on Earth like war, bird flu, AIDS and global warming? To the Mars enthusiast, these scourges simply count among the reasons to ditch this rock and head for the Red Planet.

Robert Zubrin, the founder of the Mars Society, likes to point out that Columbus encountered similar resistance from noobs when he pointed across the Atlantic. But Zubrin isn’t a seafarer—he’s a scientist, with calculations that say people could create an oxygen atmosphere on Mars in just over 1,000 years. Compare that with other scientists’ predictions of 20,000 or 100,000 years, and he might seem like he’s peddling interplanetary snake oil, but there’s no denying that his scheme for “terraforming” is thoroughly conceived.

BBC Learning English Entertainment{How flying affects you}

Filed under: 英语学习 — 江东 @ 2007-01-16 16:14:22 还没有评论

Jackie: When you take off there’s a pressure change so get as your body works harder to get more oxygen, your breathing and pulse rate speed up. Another thing about our breathing when we’re flying is that the air in a plane is recycled – or reused – very often, which means you’re breathing in a lot of other people’s air. The ventilation – the movement (read on …)

New Year Celebrations 新年庆典

Filed under: 英语学习 — 江东 @ 2007-01-06 15:19:11 还没有评论

bbc english


A Scottish New Year 苏格兰新年

(read on …)

The People’s Princess 大众的王妃

Filed under: 英语学习 — 江东 @ 2007-01-06 15:17:18 还没有评论

Windsor Castle


The People’s Princess 大众的王妃

Is a ryal palace a dream home?

On July the 29th, 1981, a shy 19 year-old, Diana Spencer, married Charles, the Prince of Wales in London. 3,500 guests and over one billion people worldwide watched as the fairytale wedding took place. Everything looked perfect for the happy couple as Charles and the public fell in love with Diana. (read on …)

英语单词构词法 (2)后缀

Filed under: 英语学习 — 江东 @ 2007-01-06 15:03:53 只有1条评论

1. 名词后缀

(1) 具有某种职业或动作的人
1)-an, -ain, 表示”……地方的人,精通……的人”American, historian,
2)-al, 表示”具有……职务的人” principal, (read on …)

英语单词构词法 (1)前缀

Filed under: 英语学习 — 江东 @ 2007-01-06 15:02:48 还没有评论

from http://www.nutshellsoft.com/

a-, an-, asymmetry(不对称)anhydrous(无水的)
dis- dishonest, dislike (read on …)