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换位思考:如果人们现在才发明书本?

Filed under: 英语学习 — 江东 @ 2007-01-27 15:38:16 只有1条评论

Why do some technologies perpetually getting touted as the “next big thing” fail to ever make a dent in the marketplace? Perhaps part of the answer is that often they’re not nearly as disruptive as their advocates make them out to be. To help think about this question, Vinnie Marchandani points to an interesting mental exercise proposed by Harvard Business School professor Andrew McAfee which he calls the “flip test”:

为什么一些技术被大力的渲染成”划时代”的东西,却没有能在市场取得一点效果呢?也许其中的原因之一是因为他们的思想被他们想要极力推荐的热情给掩盖了。为了更好的说明这个问题,哈佛商学院Andrew教授建议他的学生Vinnie Marchandani提出了一个有趣心理测试,这个测试被称为”翻转测试”。

Let’s say the world has only e-books, then someone introduces this technology called ‘paper.’ It’s cheap, portable, lasts essentially forever, and requires no batteries. You can’t write over it once it’s been written on, but you buy more very cheaply. Wouldn’t that technology come to dominate the market?

假设这个世界仅仅只有电子书籍,某一天,有个人发明了纸张这样一个技术,这个东西很轻便、携带方便、能使用很久,并且不需要供电。一旦写了东西之后就不能再次写入了,但是如果你买得很多的话也非常便宜。这样的一项技术将会主导市场么?

Thinking about it that way, it’s really not that surprising that e-books have yet to take off, despite all of the hype surrounding them. If you didn’t know which one came first, paper might look revolutionary and disruptive. Similar tests could probably be constructed for other next big things, like videophones or even alternative fuels (“Imagine a world where we recharge our cars and only get 6 hours of drive time, and then someone invents petroleum-based gasoline…”). This kind of test isn’t meant to answer these questions, or end all discussions, but it’s worthy to think about when evaluating the prospects of a new technology.

用这种方式来思考,不难理解为什么电子书籍尚未成熟,尽管周围的人们都在大肆宣扬它。如果你不知道谁将会主导市场,纸张也许是看起来更加有革命性和突破性的。同样的测试也可以用在其它的技术身上,比如视频电话甚至是可替代能源,(想象一下我们给我们的汽车充一次电,接下来可以开动6小时,突然有那么一天,有人发明了汽油……)。这种测试不表示可以用来回答类似的问题或者结束类似的讨论,但是当我们在评估新技术的前景的时候可以用类似的方法来参考。

Microsoft Attempts Wilkipedia Corrections

Filed under: 生活工作,英语学习 — 江东 @ 2007-01-26 08:58:49 还没有评论

images.jpgWhile many have expressed surprise over Microsoft approaching a writer to alter articles on Wikipedia, others are downplaying the brouhaha. Microsoft, for its part, has acknowledged it approached the writer and offered to pay him for the time it would take to correct what the company believed were inaccuracies in the Wikipedia articles. (read on …)

An ambitious plan to make Mars inhabitable in just 1,000 years

Filed under: 英语学习 — 江东 @ 2007-01-20 09:23:04 还没有评论

The interests of the Mars Society—an organization with the overarching goal of colonizing Mars—tend to elicit snickers from non-space fans. Why talk about building homes on Mars when we have problems on Earth like war, bird flu, AIDS and global warming? To the Mars enthusiast, these scourges simply count among the reasons to ditch this rock and head for the Red Planet.

Robert Zubrin, the founder of the Mars Society, likes to point out that Columbus encountered similar resistance from noobs when he pointed across the Atlantic. But Zubrin isn’t a seafarer—he’s a scientist, with calculations that say people could create an oxygen atmosphere on Mars in just over 1,000 years. Compare that with other scientists’ predictions of 20,000 or 100,000 years, and he might seem like he’s peddling interplanetary snake oil, but there’s no denying that his scheme for “terraforming” is thoroughly conceived.

BBC Learning English Entertainment{How flying affects you}

Filed under: 英语学习 — 江东 @ 2007-01-16 16:14:22 还没有评论

点击下面的播放器播放声音刚.
提示:开始的并不在此script中,请仔细聆听
Jackie: When you take off there’s a pressure change so get as your body works harder to get more oxygen, your breathing and pulse rate speed up. Another thing about our breathing when we’re flying is that the air in a plane is recycled – or reused – very often, which means you’re breathing in a lot of other people’s air. The ventilation – the movement (read on …)

New Year Celebrations 新年庆典

Filed under: 英语学习 — 江东 @ 2007-01-06 15:19:11 还没有评论

bbc english

在线收听节目

A Scottish New Year 苏格兰新年

(read on …)

The People’s Princess 大众的王妃

Filed under: 英语学习 — 江东 @ 2007-01-06 15:17:18 还没有评论

Windsor Castle

FROM BBC

The People’s Princess 大众的王妃

Is a ryal palace a dream home?

On July the 29th, 1981, a shy 19 year-old, Diana Spencer, married Charles, the Prince of Wales in London. 3,500 guests and over one billion people worldwide watched as the fairytale wedding took place. Everything looked perfect for the happy couple as Charles and the public fell in love with Diana. (read on …)

英语单词构词法 (2)后缀

Filed under: 英语学习 — 江东 @ 2007-01-06 15:03:53 只有1条评论

1. 名词后缀

(1) 具有某种职业或动作的人
1)-an, -ain, 表示”……地方的人,精通……的人”American, historian,
2)-al, 表示”具有……职务的人” principal, (read on …)

英语单词构词法 (1)前缀

Filed under: 英语学习 — 江东 @ 2007-01-06 15:02:48 还没有评论

from http://www.nutshellsoft.com/
1.表示否定意义的前缀

1)纯否定前缀
a-, an-, asymmetry(不对称)anhydrous(无水的)
dis- dishonest, dislike (read on …)